In 2023, Fisher Funds marked a significant milestone—25 years of trusted service, experience, and dedication to the ambitions of New Zealanders. To celebrate this achievement, we launched a campaign aiming to build trust in the brand with our team, clients, and the wider community.
For this campaign, I developed concepts for various assets and led the design of key below the line materials such as the landing page and emails. A key visual throughout the campaign I designed was the Fisher Funds 25 Year Anniversary Seal. This seal added a consistent and recognisable touch to our campaign, and reinforced the message of trust and excellence.