This project is an exploration of a brand identify refresh for Wellington's famous Cuba Dupa festival.
To match the joyful craziness of the festival, the Cuba Dupa rebrand is bold, joyful, unapolagetic, and doesn’t take things too seriously. It focuses on centring the crazy characters of Cuba street as what makes it great, and invites the audience to let loose.
Programmes used: Adobe Indesign, Adobe Photoshop, Adobe Illustrator
